Little Hedgehog's Day at the Ski Resort
The client's wish was to engage with the target audience of children and their parents and provide them information about the Abanka's savings account for children named Hedgehog. The promotion was held in Ski Resorts by a trained animator for children who was also a ski instructor. He was dressed in a Hedgehog costume. He invited the children to attend various ski or otherwise fun competition activities where they could also win prizes. While the children were playing with the Hedgehog the female promoter presented the Hedgehog savings account to the parents and handed out brochures.