Rexona football zone
The advertisers wish was to present the Rexona deodorant to the target group with relevant content in urban areas where they like to hang out. During the European Football Championship when football euphoria was at its peak, we held small table football tournaments at frequent locations across Slovenia. The winners received Rexona prizes.
Two hostesses, a moderator and a DJ made sure that the street event had a good atmosphere. With loud music and commenting they invited people over. Two beach flags, 4 banners, branded football tables and branded clothing increased the visibility of the event.
