What is it?
This is a team of boys and girls devoted to advertising, who distribute flyers, samples and brochures on the streets and educate the passers-by about the products being advertised and arouse general interest.
Why Street Team?
Because fans of minor USA bands who have no record publishers found out long ago that this is an effective way of promotion. This effect was not overlooked by consumer-oriented companies. Street teams represent their secret weapon as opposed to conventional advertising campaigns.